Wed, 24 Nov 2004

Enough to make you gag

Today’s collection of books in the mail included a hardback that came out of its packing with the back cover facing up. On a black background in white block capitals was this:

The Macintosh is more than a computer. It’s a way of life. … This book is about what it is to be a Macintosh person. It gives insight into the greatest love and loyalties of any product of our era.

That tripe is attributed to Steve Wozniak. The book is The Cult of Mac by Leander Kahney. The front cover is almost as bad—a photo of the back of the head of some pillock who has had an Apple logo shaved out of his hair. I don’t think I can face the inside of this one.

I don’t mind it when geeks build some cute thing and run about patting themselves on the back; or when they show it to their mates so they can bask in a bit of praise from people who understand what they’ve done. I do that myself, after all.

But making a commercial product—especially a seriously flawed one as the Mac has been for almost its entire history—into a cult object is really absurd. Even today, with modern hardware and a Unix-based OS, my Mac is much less useful to me than a clunky old PC running X11. It’s good enough for a travelling email tool and web browser—so long as you don’t want to do anything important with the browser. And it is useful for sucking photos off my camera when I’m on the road. And it is slightly useful at home if I want to do some browsing or email out on the deck. But that’s it. As for having an emotional attachment to it, I’ll stick to humans thanks.

Posted at: 17:27

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